Oceanic Pharmachem: Improving Corporate Social Responsibility
Oceanic Pharmachem Private Limited (OPPL) believes that improving company’s corporate social responsibility
practices helps to strengthen sustainability and community support.
A company’s ability to practice social responsibility can be the difference in the choice of a potential
client. Additionally, effective corporate social responsibility can improve operations, boost employee
morale, and help to stay competitive with corporate peers.
In today’s “Information Age” dissemination of company information and its practices is relatively easy.
Today’s consumers are tuned in to whether or not a business is a responsible citizen. Instead of trying
to obfuscate or divert attention, a company has to embrace their social responsibility. By being openly
transparent and completely honest about organizational practices, a company can earn trust of
society. Transparency sends a message that a company’s social responsibilities are highly valued.
Making Sustainable Purchasing Decisions
Sustainability is the most common areas that consumers use to evaluate a company’s responsibility.
Choosing responsible products can have an impact on its role as a steward of eco-friendliness. This
activity may necessitate to actively communicate to consumers and business partners.
Playing a more Active Role in the Community
To make a global impact, a company needs to focus on the immediate surroundings and actively seek
to be engaged in the local community. Participating in community events, capitalizing on “soft
marketing” and public relations, assigning teams for community service and supporting all efforts are
key to community acceptance.
Supporting the Local Community
Beyond participating in community events and other engagements, it is important to become a direct
supporter of the local community’s business people and companies. Purchasing from local suppliers
whenever possible, looking for opportunities to support local events and promoting local businesses
are some engagement strategies.
Companies can actively create an environment that encourage employees to provide ideas for
improving the CSR. By including their ideas and encouraging their active participation, social
responsibility can be a guaranteed “daily driver” in the operations and not just a public relations selling
point. In other words, CSR becomes part of a company’s performance culture
Understanding CSR comes from the Top
A company that operates with genuine CSR intentions will not depend just on its employees to provide
the motivating energy for responsible practices and activities. Employees will have limitations in
suggesting grand engagement plans outside the confines of their job roles, without encouragement.
Instead, a mandate has to come from the top leaders and they should lead the charge to make CSR a
core component of every department.
By actively encouraging the development of socially responsible programs, and soliciting ideas &
participation from employees, a company can ensure that it has a positive impact on the world.
Improving corporate social responsibility is a sure-shot way to improve the company’s performance.